Her Studio was tasked by Afreeca Wellness Travel to develop their brand strategy, visual identity, website, and content creation, including video and photography.

Afreeca is a wellness travel brand rooted in the spirit of personal transformation, authentic African experiences, and soulful connection. Designed for the modern seeker, the brand blends yoga, holistic wellness, and cultural immersion to guide meaningful journeys across the continent. From earthy textures and fluid forms to immersive, story-rich visuals, every element was shaped to reflect Afreeca’s essence: grounding, growth, and genuine discovery.

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