What are alternate logos and why do you need them?
Is one logo enough to build a brand? The simple answer: no. When we tell potential clients we don’t offer standalone logos, the next question is usually, “Why? A logo is what you recognize in a brand, why would I confuse my customers/clients/viewers?” but this is not the case. Let’s do a quick exercise.
Keeping your brand consistent
So, you’ve got your logos, brand identity, fonts and colours… but now what? How do you apply your vision and get creative with your brand without veering off-course? By staying consistent. Consistency is absolutely the key when you are trying to represent your brand. It establishes trust, brand reco
Our 5 Favourite Free Apps to level up your business
Investing in your new business or brand can be scary, and we know not everyone has an unlimited budget from the get-go (or ever, if we’re being honest), so we’ve rounded up our five favourite apps you can use to elevate your business for FREE. These have been tried and tested, and most of them […]
How to design an on-brand Instagram feed
Does having a beautiful Instagram feed really matter, or is it just something that bloggers and influencers care about? This blog post will break down exactly why it DOES count to have an on-brand Instagram feed, and how to achieve it. So, you’ve got your logo, brand guide, typefaces and colour palette, but H
The Psychology of Color in Design
Understanding Color (And What It Means For Your Brand) You see colors in everything around you, every moment of the day—but do you ever stop to think about the impact each of those colors is having on you? Whether it’s the calming effect of blue skies and fields of green, or the saliva-inducing red and [&he
